Jump-Meeting Team: Dirk Puts Sponsors in the Spotlight

The Jump-Meeting would not be possible without the team behind it. We are introducing some of the people who make the event happen every year. Today: Dirk Reinhold, responsible for presenting sponsor advertising in the arena.

“If you’re an athlete, you want to help out at an event like this.” That’s how it all began when Dirk Reinhold struck up a conversation in 2017 with his then-neighbour, Uli Hobeck, who served as Meeting Director until 2024.

Dirk was an active rower in his youth, and “the competitions were always the highlight.” Even today, he looks forward to the event every year, particularly “the atmosphere, when the excitement in the stands spreads to the athletes and inspires them to deliver outstanding performances.”

Initially involved in the meeting as a VIP liaison, Dirk is now responsible for ensuring that sponsors’ advertising is displayed prominently and appropriately throughout the arena, receiving the attention it deserves. With the new and considerably younger Meeting Director, Robert Sammler, many things have become more digital. Video screens have replaced advertising boards, significantly reducing the setup and dismantling time for Dirk Reinhold and his team. “But then there’s always something else to take care of somewhere. After all, we’re a team, and we help each other out.”